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The systematic gathering recording and analyzing of data about relating to the marketing of goods and services.

• product and service planning

• selling products and services

• customer analysis

• Marketing research

The allocation and relocation of capital and resources to projects, products, assets, and divisions

• investment decision

• financing decision

• dividend decisions

financing decision determines the best capital structure for the firm and does not include examining various methods by which the firm can raise capital

• TRUE

• False

production /operations function consists of all those activities that transforms outputs into goods and services

• true

• flase

are facilities resources and markets strategically located?

• research and development audit

• Marketing audit checklist of questions

• production operations audit checklist

• financing accounting audit checklist

function of managements are important to assess in strategic planning because an organization should continually capitalize on its management weaknesses and improve on its management strengths

• True

• False

is the organizations structure appropriate?

• production operations audit checklist

• research and development audit checklist

• management audit checklist

• management information systems audit checklist

marketing: the process of defining anticipating creating and fulfilling customers needs and wants for products and services

• true

• false

essential in developing an effective mission statement

• product and service planning

• customer analysis

• distribution

determines the best capital structure for the firm and includes examining various methods by which the firm can raise capital

• financing decision

• investment decision

• dividend decisions