
Global Branding
Authored by Ambre Fellerath
English
12th Grade
Used 5+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The American companies have been so successful since
1900s
1920s
1940s
1960s
2.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
What made them successful was.... (2 answers)
because they targeted young people only
because they focused on the United States only
because they started selling their products abroad
because of advertising campaigns
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What historical event allowed Coca-Cola to settle in foreign countries?
The American Civil War (1861-1865)
The Vietnam War (1955-1975)
World War I
(1914-1918)
World War II
(1939-1945)
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Who founded McDonald's and when?
Maurice and Victor in the early 1930s
Richard and Maurice in the early 1940s
Richard and Victor in the early 1960s
Mr Ronald McDonald in the early 1950s
5.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
What made McDonald so successful ? (several answers)
They only use local ingredients
The food sold is tasty, affordable and fast in service
They invented the hamburger
McDonald adapts its menu to the culture of the different countries
6.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
What is part of the airbnb founders'story and first experience? (several answers)
They offered airbeds in their living rooms
They also offered breakfast
They had nowhere to sleep one day
They couldn't pay their rent one day
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which sentence is WRONG about airbnb?
The founders created it to help the owner to make money
It was criticised by the locals who felt isolated
It was created to increase cross-cultural empathy
It was created to increase travelling abroad
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