Globalización

Your firm wants to introduce its goods to South America. The government of Brazil initiates a tax on your imported goods, which is called a:

• 1.Tariff 

• Quota

• GATT

• Trade Barrier

A country whose industrial structure is classified as a(n) __________ would be the absolute worst choice for a computer manufacturer seeking to market its products abroad

• 1.industrial economy 

• 1.industrializing economy 

• 1.raw material exporting economy 

• 1.subsistence economy

Which of the following are indicators of a market's potential?

• 1.Demographic characteristics 

• 1.Sociocultural factors

• 1.Geographic factors 

• 1.All of the above

Before going abroad, a company should do all of the following EXCEPT:

• Define its international marketing objectives and policies

• 1.Choose how many countries it wants to market to. 

• 1.Decide how it will reinvest the profits of its international venture. 

• 1.Decide the best mode of market entry.

The Hilton Hotel chain has just completed negotiations to provide management know-how to a foreign company that is contributing the capital investment for a new hotel in Prague, Czech Republic. Hilton is involved in:

• 1.Management contracting 

• 1.Contract manufacturing

• Licensing

• 1.Direct investment

A firm wants to enter an international market in which it has little experience. As the target country has had three civil wars in the last 10 years, the best method of entry is probably:

• Direct exporting 

• Indirect exporting 

• Joint ownership 

• Direct investment

Your firm has been in an overseas market for awhile and has worked with business partners to build up a substantial amount of experience with local conditions. It might be time to:

• Begin direct investment

• Begin a joint venture 

• Begin direct exporting 

• Begin a licensing program

Keiser, Inc. has modified its industrial machine tools for sale in European markets to conform to the metric system. Keiser is engaged in:

• Straight extension 

• Straight invention 

• Product adaptation 

• Straight adaptation

In the whole-channel view of international marketing, seller and buyer are linked by:

• The seller’s headquarters organization 

• Channels between nations 

• Channels within nations 

• All the above

A firm’s first step in entering the global marketplace is often the creation of an:

• Export department 

• International division 

• International subsidiary 

• International headquarters