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Globalización

Authored by Aida Rojas Contreras

Specialty

Professional Development

Used 5+ times

Globalización
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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Your firm wants to introduce its goods to South America. The government of Brazil initiates a tax on your imported goods, which is called a:

1.Tariff 

Quota

GATT

Trade Barrier

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A country whose industrial structure is classified as a(n) __________ would be the absolute worst choice for a computer manufacturer seeking to market its products abroad

1.industrial economy 

1.industrializing economy 

1.raw material exporting economy 

1.subsistence economy

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following are indicators of a market's potential?

1.Demographic characteristics 

1.Sociocultural factors

1.Geographic factors 

1.All of the above

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Before going abroad, a company should do all of the following EXCEPT:

Define its international marketing objectives and policies

1.Choose how many countries it wants to market to. 

1.Decide how it will reinvest the profits of its international venture. 

1.Decide the best mode of market entry.

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The Hilton Hotel chain has just completed negotiations to provide management know-how to a foreign company that is contributing the capital investment for a new hotel in Prague, Czech Republic. Hilton is involved in:

1.Management contracting 

1.Contract manufacturing

Licensing

1.Direct investment

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A firm wants to enter an international market in which it has little experience. As the target country has had three civil wars in the last 10 years, the best method of entry is probably:

Direct exporting 

Indirect exporting 

Joint ownership 

Direct investment

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Your firm has been in an overseas market for awhile and has worked with business partners to build up a substantial amount of experience with local conditions. It might be time to:

Begin direct investment

Begin a joint venture 

Begin direct exporting 

Begin a licensing program

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