Propaganda Techniques G8

Which propaganda technique is used here?

• Testimonial

• Plain folks

• Ad nauseam (repetition)

• Bandwagon

Which propaganda technique is used here?

• Bandwagon
• Plain folks
• Glittering generalities
• Repetition

Which propaganda technique is used here?

• Testimonial
• Name calling
• Ad nauseam (repetition)
• Emotional appeal

• Name calling

• Transfer

• Glittering generalities

• Testimonial

The technique that uses your feelings about one thing to get you to feel the same way about something else

• Transfer

• Testimonial

• Card stacking

• Glittering generalities

Transfer is a propaganda device that is used to:

• show how to copy something onto something else.

• make the audience associate the product with something else.

• trick us into thinking that we are the only one with the product being advertised.

bandwagon (definition)

• most people have this or are doing this so you should too (definition)

• using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea (definition)

• a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval.(definition)

testimonials (definition)

• Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. (definition)

• using an expert or celebrity to sell or support (definition)

• saying bad things about your competitor (definition)

plain folk (definition)

• Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. (definition)

• using an expert or celebrity to sell or support (definition)

• using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea (definition)

glittering generalities (definition)

• employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values. (definition)

• a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval.(definition)

• Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. (definition)