Business of Retail - Post Test Practice C

Having attractive window displays, dramatic lighting and bright, easy-to-maneuver pathways could lead to?

• Increased sales
• Lack of inventory
• Difficult to execute planograms
• Decreased customer traffic

Why should you make sure all colors, styles and sizes of shoes are represented and shelves are straightened?

• To discourage customers from picking through the display
• To decrease sales
• To increase sales by helping customers
• To encourage longer visits

Which is not a function of an inventory management system?

• Check availability
• Identify customers
• Determine product placement
• Identify storage location

What is the purpose of doing a store walkthrough?

• To get steps in
• To catch employees slacking
• To ensure operational standards
• To appear accessible

What is the term for when a retailer runs out of an item?

• Safety stock
• Out-of-stock
• Back stock
• Excess inventory

What type of fraud is returning a damaged item one already owns?

• Refund fraud
• Customer fraud
• Employee fraud
• Ecommerce fraud

What is NOT a component of the marketing plan?

• Price
• Place
• Photo
• Product

What should you do with a dissatisfied customer?

• Offer discounts
• Push loyalty program
• Use open-ended questions
• Explain warranties

What is it called to greet customers in a cheerful way to build rapport?

• Listening
• Assessing
• Recommending
• Making a connection

Customer wants a free gift from a promo they didn’t qualify for. What should you do?

• Insert complaint form
• Explain promo qualifications
• Apologize quickly
• Offer gift anyway