The Marketing Environment

Quiz
•
Social Studies
•
University
•
Medium
Diễm Đỗ
Used 45+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
marketing environment
marketing orientation
strategic planning
marketing mix
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.
macroenvironment
microenvironment
technological environment
demographic environment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.
licensor
supplier
marketing intermediary
general public
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following groups influences the company's ability to obtain funds?
financial publics
local publics
general publics
internal publics
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.
business
reseller
government
consumer
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The economic environment consists of economic factors that affect ________.
cultural patterns of communities
the quality of technological innovation
consumer purchasing power
the natural environment
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
As a consequence of the green movement, many companies are developing strategies and practices that support ________.
government intervention
environmental sustainability
mass marketing
rapid exploitation of natural resources
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