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are messages created to give the public useful, helpful information rather than to sell something.

• Public Service Advertisements

• JUXTAPOSITION

• MEDIA TECHNIQUES

• VOICE-OVER NARRATION

Tags

CCSS.RI.7.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.8.7

CCSS.RL.9-10.7

Sounds from nature and music can work to build a particular mood that affects the emotional response of the viewer.

• VOICE-OVER NARRATION

• MUSIC AND SOUND EFFECTS

• JUXTAPOSITION

• IMAGES

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.8.7

CCSS.RL.9-10.7

Word choices can appeal to viewer emotions, but so can the speaker’s vocal expression, emphasis, and pace.

• WORDS

• Images

• MUSIC AND SOUND EFFECTS

• VOICE-OVER NARRATIONW

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.8.7

CCSS.RL.9-10.7

Sequencing shots implies a connection between ideas or events, adding meaning in ways that enhance the message.

• JUXTAPOSITION

• Public Service Advertisements

• IMAGES

• VOICE-OVER NARRATION

Tags

CCSS.RI.7.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.8.7

CCSS.RL.9-10.7

Art, photos, animation, graphs, and video can work together to share information and create emotional appeal.

• JUXTAPOSITION

• Public Service Advertisements

• Images

• MUSIC AND SOUND EFFECTS

Tags

CCSS.RI.7.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.8.7

CCSS.RL.9-10.7

A media message may be created for many purposes

• Persuade

• Inform

• Entertain

• All above

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.7.7

CCSS.RL.8.7

CCSS.RL.9-10.7

Onscreen text in the form of titles, subtitles, captions, or visual guides to the narration can emphasize key ideas.

• Words

• JUXTAPOSITION

• Onscreen text

• Article

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.8.7

CCSS.RL.9-10.7