Target Audiences and Targeting Online Audiences

When you take in a message, your values, life experience, and culture

all play a role in how you perceive it.

• True

• False

Answer explanation

These factors could include your upbringing, education level, where you live, even your interests and aspirations.

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CCSS.RI.11-12.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.9-10.7

In media, the target audience refers to

• the person or group creating the message.

• the person or group for whom a message is created.

• the message created by the person or group.

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CCSS.RI.11-12.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.9-10.7

Select the true statements (You can choose one or more answers).

• Some messages, like personal email or thank-you notes, target just one person.

• Others are meant for larger audiences.

• Mainstream media producers in particular want to reach as many people as possible, because larger audiences are more attractive to advertisers.

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CCSS.RI. 9-10.9

CCSS.RI.11-12.9

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

You can often figure out who the target audience of mainstream media is by examining their commercial content to see who they're marketing to.

• False

• True

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CCSS.RI.11-12.10

CCSS.RI.6.10

CCSS.RI.7.10

CCSS.RI.8.10

CCSS.RI.9-10.10

Advertisers most often craft messages to suit specific audiences

based on these characteristics: Age, Gender, Ethnicity (nation or culture of origin), Locale (where you live), Income Level, Habits and Interests.

• True

• False

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

All the information you share on social sites is stored as aggregate data, which is available to advertisers.

• True

• False

Advertisers pay for information from users of social media platforms and use it to filter selective messages to highly targeted audiences.

• True

• False

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CCSS.RL.11-12.6

You do not need to be selective with what information you post online. You also should not understand when messages target you as opposed to someone else.

• True

• False

When you consider the Receiver in Evaluating Media Messages, what question do you ask?

• Who is the creator of the message?

• What is the subject and purpose?

• What is the way the message is expressed?

• Who is the target of the message?

• What is he place and time of the message?

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CCSS.RI.11-12.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.8.7

CCSS.RL.9-10.7

Describe characteristics of their favorite or a popular advertisement that grabs your attention. Include as much information as possible about The Sender, The Subject of the Message, The Medium (Type of Message),

The Receiver (audience the message is marketed to), and The Context (place and time of the message).