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Consumer Behaviour

Authored by KUNAL KUNAL

Special Education, Other

University - Professional Development

Used 20+ times

Consumer Behaviour
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are the types of Post purchase behaviour?

Consumer satisfaction

Consumer dissonance

Reducing Dissonance

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are comes under High involvement of consumer dissonance?

Variety seeking buying behaviour

Habitual buying behaviour

Complex buying behaviour

None of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are comes in Low involement of consumer dissonance?

Habitual buying behaviour

Dissonance Reducing buying behaviour

Complex buying behaviour

None of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who wrote the theory of cognitive dissonance?

Lazar Leslie

Leon Festinger

Howard & sheth's

Nir Eyal

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the final stage in the purchase decision process?

Purchase

Pre purchase evaluation

Evaluation of alternative

Post purchase evaluation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'Evoked set' means ?

products that stand out

A customer's close friend

a consumer's shortlist of possible purchases

product that have caused complaints

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Theory of evoked set (Howard & sheth's theory) involves which are the following sets?

Awareness

Purchase

Decision

All of the above

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