MKTZ QUIZ 1

What is MARKETING?

• Is the process of getting people interested in your company's product or service.

• Is when you create the desire of a person to buy your product.

The following statement “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” Was said by:

• Peter Drucker

• Ms Andrea

• Nike´s owner

1What are MARKET OFFERINGS?

• Are some combination of products, services, information, or experiences offered to a market to satisfy consumer needs or wants.

• It´s the way you sale your product or service.

• Are some combination of ideas and different proposals for a business to sale products.

Which are the three characteristics that determine the size of the market?

• Brand, city and the society.

• Interest, income and access.

Secondary demands refers to the demand of goods with special brand produced by any producer.

• TRUE

• FALSE

What is a primary demand?

• Refers to the demand of goods with special brand produced by any producer.

• Refers to the demand of the products and services that can satisfy particular type of need.

A steak dinner or dessert is considered a consumer:

• Need

• Want