Persuasive Techniques

More power! More energy! More stamina!

• Source of authority

• Repetition

• Appeal to emotion

• Analogy

The Ministry of Education supports the notion that no cell phones should be used in schools.

• Direct personal appeal

• Appeal to emotion

• Evidence

• Source of Authority

"The Incredibles" is a movie for all ages!

• Direct personal appeal

• Appeal to emotion

• Use of evidence

• Use of contrast

Want to lose pounds fast?

• Analogy

• Direct personal appeal

• Rhetorical Question

• Use of Evidence

Bounty Quicker Picker Upper is better than any other brand on the market.

• Use of evidence

• Analogy

• Direct personal Appeal

• Use of contrast

"Boost" energy drink can make you fly!

• Use of analogy

• Use of contrast

• Appeal to emotion

• Source of authority

The key to happiness is found in our cookies.

• Use of analogy

• Appeal to emotion

• Rhetorical Question

• Direct Personal

Four out of five of customers of Go Growth see results immediately.

• Direct personal appeal

• Appeal to emotion

• Use of evidence

• Source of authority

The Nebuliser Pro was tested and approved by the World Health Organisation.

• Use of evidence

• Source of authority

• Direct personal Appeal

• Contrast

Have a break; have a KitKat break.

• Source of authority

• Evidence

• Repetition

• Contrast