CIW UID Pre Questions

After reviewing your Web site, it has been determined that your site has both ethical and legal violations. Which of the following are not only unethical but illegal?

• Designing user interfaces to trick users into doing harmful things

• Sending unsolicited bulk e-mail messages to users who did not request them

• Spreading malicious code such as viruses, worms or Trojan horses

• Using copyrighted materials without permissions.

Your Web design team is using the Agile Web Design Process and you are learning about the real world users for whom you are designing the site. Which phase are you in?

• Develop

• Design

• Discover

• Test

You use one of the classic tests of usability - counting the number of clicks a user must perform to accomplish a task - to test your website. You are very pleased with your results.

• You scored 6-8 clicks

• You lost count of how many clicks it took you

• You must have scored between 3 & 5 clicks

• You must have scored less than 3 clicks

You have built your Web site and you are very happy with it. You ask the Project Manager if you may oversee the search engine optimization of the site. When asked why this is so important to you, you reply:

• Most users discover and visit a new site by word of mouth and I want mine to be spoken about.

• Most users discover and visit a new site by entering a term in their search engine of choice and clicking on one of the search results.

• Most users discover and visit a new site by viewing newspaper and magazine advertisements and I believe SEO is a very important aspect of print.

• Most users discover and visit a new site by a recommendation from social media and I want to make sure our site is recommended.

On your site you want to depict some text and have it appear as programming code. What font would you choose to do for this text?

• Bolded serif text

• Cursive

• Fantasy

• Monospace

Before you create all the remaining site pages you stop and revisit the current structure of the site. Why do you do this?

• A good site structure optimizes the user experience for visitors and enables them to navigate the site easily and find what they are looking for.

• You may want to change your default page template after reviewing the site structure.

• Revisiting the site structure will make it obvious what pages to create and in what order.

• Once a default page template is created you will want to change your site structure to accommodate it.

What is the question that can be asked to determine the goal when creating a site strategy?

• What message should the site establish for the company brand?

• How should the site be perceived by its audience?

• How will your site distinguish itself from its competitors?

• What is the purpose of the site?

One of the six attributes of a product's usability is memorability. Which of the following questions a product's memorability?

• When users spend time away from the product and then return to it, how easily can they regain proficiency in using it?

• How does your logo help your customers remember your company, brad message and site?

• How often does a user think about your site after signing off?

• How many items on your home page will a user remember once they have clicked off of that page?

You find that your company Web site has just been hacked. One of your coworkers confess to you that she gave out sensitive information to someone who identified themselves as being from the "IT Department" but she now realizes that person does not work for the company. You determined that your site has been a victim of what type of Web security threat?

• Brute-force attack

• Denial of service attack

• Social engineering attack

• Server update vulnerability attack

Your Project Manager has asked you why you chose to incorporate metaphors into your Web site. You defend your decision by stating which of the following?

• The human brain uses metaphors to make sense of the world. They are shortcuts for understanding complex things in simple terms.

• Customers enjoy looking at metaphors and trying to figure out what they mean. Once they figure it out, it gives them a sense of "buy in" to the site.

• Internet users like to interact with metaphors, such as pictures and icons, even if they do not know what will happen when they do.

• Metaphors are universally understood by all people around the world.