Place & Promotion A Level

Promotion may be defined as:

• communication with actual or potential customers

• the application of advertising to increase sales

• the attempt to develop the public image of the business

• the method of getting goods to market

Which one of the following is an example of above-the-line-promotion?

• sales promotion

• direct mailing

• advertising in a magazine

• sponsorship

Which one of the following are sales promotion activities?

(choose more than one answer)

• money-off-coupons

• buy one get one free

• sponsorship

• cashback

Which one of the following factors are constraint on promotion decisions?

(more than one answer)

• the competitor's promotion activities

• the size of the firm

• the law

• other aspects of the marketing mix

A large firm selling B to B goods is least like to use:

• trade fairs

• advertising in specialist magazines

• personal selling

• TV commercial

Promotion using the social media:

• advertising

• viral marketing

• sales promotion

• trend marketing

Place is concerned with:

• channels of distribution

• location of the producer

• niche marketing

• mass marketing

Factors to consider in choosing media of advertising are:

(more than one answer)

• target audience

• budget

• size of audience

• law

Ways to evaluate the effectiveness of promotion activities:

(more than one answer)

• competitor's activities

• sales performance

• promotion cost

• consumer panels

Factors to be considered choosing a distribution channel:

(more than one answer)

• type of product

• number of intermediaries

• cost of warehouse

• other marketing mix