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Place & Promotion A Level

Authored by Hannie Verita

Business

11th - 12th Grade

Used 4+ times

Place & Promotion A Level
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion may be defined as:

communication with actual or potential customers

the application of advertising to increase sales

the attempt to develop the public image of the business

the method of getting goods to market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following is an example of above-the-line-promotion?

sales promotion

direct mailing

advertising in a magazine

sponsorship

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which one of the following are sales promotion activities?

(choose more than one answer)

money-off-coupons

buy one get one free

sponsorship

cashback

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which one of the following factors are constraint on promotion decisions?

(more than one answer)

the competitor's promotion activities

the size of the firm

the law

other aspects of the marketing mix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A large firm selling B to B goods is least like to use:

trade fairs

advertising in specialist magazines

personal selling

TV commercial

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion using the social media:

advertising

viral marketing

sales promotion

trend marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Place is concerned with:

channels of distribution

location of the producer

niche marketing

mass marketing

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