
Place & Promotion A Level
Quiz
•
Business
•
11th - 12th Grade
•
Practice Problem
•
Hard
Hannie Verita
Used 4+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion may be defined as:
communication with actual or potential customers
the application of advertising to increase sales
the attempt to develop the public image of the business
the method of getting goods to market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one of the following is an example of above-the-line-promotion?
sales promotion
direct mailing
advertising in a magazine
sponsorship
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which one of the following are sales promotion activities?
(choose more than one answer)
money-off-coupons
buy one get one free
sponsorship
cashback
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which one of the following factors are constraint on promotion decisions?
(more than one answer)
the competitor's promotion activities
the size of the firm
the law
other aspects of the marketing mix
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A large firm selling B to B goods is least like to use:
trade fairs
advertising in specialist magazines
personal selling
TV commercial
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion using the social media:
advertising
viral marketing
sales promotion
trend marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Place is concerned with:
channels of distribution
location of the producer
niche marketing
mass marketing
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