Strategic Fashion & Luxury Branding 1

When we talk about 8P analysis of gucci for example, are we talking about..

• Its complete history

• The logo

• The brand as a whole today

• A specific product

What metric is measured over time?

• brand consistency

• brand cohesion

Which P of the 8p's of luxury brand marketing analsis is not correct?

• PRODUCT

• PEDIGREE

• PRICE

• PRIZES

• PERSONALITY

Which conglomerate does CHLOÉ belong to?

• LVMH

• KERING

• OTB

• RICHEMONT

Which conglomerate does LOEWE belong to?

• KERIGN

• LVMH

• PUIG

• OTB

The owner of OTB was the designer and creator of one italian brand, which is?

• BERLUTI

• DIESEL

• GUCCI

• LOEWE

Which of these brands is independent? It means that it is not part of a fashion conglomerate...

• DIOR

• PACO RABANNE

• BALENCIAGA

• DOLCE & GABBANA

• CELINE

Which of these is not a customer touch point?

• 
• 
• 
• 

Which sales channel gives brands higher margins, more visibility but has higher fixed costs?

• Department store like harrods

• Ecommerce

• Flagship

• Outlet

Within the pyramid, what type of brand is PRADA?

• Premium

• Accessible luxury

• Aspirational

• Supreme