Diffusion of Innovation

The 4 main elements of Diffusion are:

• Innovation, Communication Channels, Social System, Observability

• Initiation, Communication Channels, Social System, Observability

• Innovation, Communication Channels, Social Systems, Time

• Innovation, Community Involvement, Social Services, Thyme

In 'Diffusion of Innovations' Rogers describes five attributes of innovations which determine its rate of adoption in a system. Which of the following is NOT one of the attributes listed?

• Trialability

• Affordability

• Compatibility

• Observability

What approach would work better When persuading people to adopt to an innovation?

• Innovation Oriented

• Client Oriented

Which of the following ideal adopter type categories is most likely to deliberate for some time before completely adopting a new idea?

• Early Majority

• Lat Majority

• Innovators

• Laggards

Which of the following ideal adopter type categories is most likely to be motivated by peer pressure to adopt?

• Innovator

• Early Majority

• Laggards

• Late Majority

 _____ is the the degree to which two or more individuals who interact are similar in certain attributes

• Heterophily

• Homophily

• Hillybilly

• Phily

What decrease rate of adoption?

• Relative Advantage

• Complexity

• Observability

• Trialability

Process of innovation diffusion process

• Confirmation, knowledge, persuasion, decision, implementation

• Knowledge, Persuasion, Decision, Implementation, Confirmation

• Persuasion, Knowledge, Decision, Implementation, Confirmation

• Knowledge, Decision, Persuasion, Confirmation, Implementation

Re-innovation is especially likely to occur at the __ stage

• Confirmation

• Decision

• Implementation

• Knowledge

Identify the Innovation Decision type:

Decisions to adopt or reject an innovation that are made by relatively few individuals in a system who possess power, status, or technical

Expertise.

• Optional innovation-decisions

• Collective innovation-decisions

• Authority innovation-decisions