Distribution channels

You want to buy fruits, you go to the nearby shop and the shopkeeper orders it from a bigger store and sells it to you. Identify the type of distribution channel being used.

• Direct distribution - Producer to consumer

• Direct distribution - Producer to retailer

• Indirect distribution - Producer to wholesaler to retailer to consumer

• Indirect distribution - Producer to retailer to consumer

You want to buy fruits, you go to the farm and buy directly from the owner of the farm. Identify the type of distribution channel is being used.

• Direct distribution - Producer to consumer

• Direct distribution - Producer to retailer

• Indirect distribution - Producer to wholesaler to retailer to consumer

• Indirect distribution - Producer to retailer to consumer

You want to buy fruits, you order it online and get the doorstep delivery. Identify the type of distribution channel being used.

• Direct distribution - Producer to consumer

• Indirect distribution - Producer to retailer to consumer

• Indirect distribution - Producer to wholesaler to retailer to consumer

• Direct distribution - Producer to retailer to consumer

Sunil, Shalini and Rajni need to buy some clothes for the summer season. Sunil has a favourite brand and he orders from the maufacturer through online platform. Shalini likes to shop at the mall and buys her clothes from differnet shops. Rajni prefers to shop at outlet malls and big wholesale markets.

Write the distribution channel used by each person.

What os the best way to distribute Airplanes?

• Direct distribution - Producer to consumer

• Direct from Producer/manufacturer to consumer

• Indirect distribution - Producer to wholesaler to retailer to consumer

What is the best way to distribute chips?

• Direct distribution - Producer to consumer

• Direct from Producer/manufacturer to consumer

• Indirect distribution - Producer to wholesaler to retailer to consumer