Social Media Marketing Chapter 7 Review

A collection of stories in text form presented in chronological order is called what?

• Ebook

• Webinar

• Podcast

• Blog

When a company earns a commission for marketing another company’s product it is known as:

• Influencer marketing

• Affiliate marketing

• Content marketing

• Out-bound marketing

What is the process of making a website or blog more attractive to search engines called?

• SEO

• DEO

• CEO

• PEO

Traditional advertising methods like television commercials and billboards represent what type of marketing strategy?

• Out-bound

• Influencer

• In-bound

• Affiliate

What type of copyright licenses allow people to use and distribute materials for free?

• Intellectual Property

• Digital Content

• Creative Commons

• Fair Use Doctrine

Carefully crafted content, such as blogs, videos, and images, that appeal to the target audience, is of value to them, and is high quality in nature

A strategy that places the right content in front of the target audience at the right time to draw customers in

Uses people of influence, such as public figures and celebrities, to promote products on social media

The process of making a website or blog more attractive to search engines

The legal right of a creator to use or sell a work he or she has created and signifies that others must have permission to use the work