Research Evaluation

Which is the most appropriate data collection use when a business wants to determine how its employees interact with customers?

• Telephone Interview

• Experiment

• Employee survey

• Observation

When should researchers ask potentially sensitive research questions?

• Throughout the interview

• At the midpoint of the interview to allow them time for the researcher to build rapport.

• at the beginning of the inventory to give them rapport

• toward the end of the interview

To obtain reliable , valid marketing research data when conducting personal interviews , researchers must make sure that the interviewers posses which characteristics

• consistent, biased, and aggressive

• approachable, opinionated, and organized

• courteous , passive and distant

• open, friendly and non judgemental

How can ill- designed questionnaires affect survey participants ?

• can make them questioned the surveys' propose

• can decrease their desire to answer personal questions

• can decrease their response rate

• can make them take their time to complete the survey

Which is the advantage in using personal interviews to collect marketing data

• biased interviewer

• limited interaction

• slow collection rate

• high flexibility

What particular research method should be use by the researcher on collecting data about an individual’s behaviors, opinions, values, emotions, and demographic characteristics ?

• Quantitative interview

• Quantitative Observation

• Qualitative Interview

• Qualitative Observation.

The SBU company developed a survey in which respondents are provided the same number of favorable and unfavorable rating options. Which type of scales is included with this survey ?

• sequential

• balanced

• spliced

• continous

Determine if qualitative or quantitative interview

It uses closed- ended questions

(a)  

It contains a rating scale or rubric

Qualitative or Quantitative

(a)  

Observation is a method that is frequently used in collecting qualitative data .Do you think it can be used in quantitative research?

• yes

• no

• maybe