
Research Evaluation
Quiz
•
Business, Other, Special Education
•
12th Grade
•
Practice Problem
•
Medium
Brenda Basco
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is the most appropriate data collection use when a business wants to determine how its employees interact with customers?
Telephone Interview
Experiment
Employee survey
Observation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When should researchers ask potentially sensitive research questions?
Throughout the interview
At the midpoint of the interview to allow them time for the researcher to build rapport.
at the beginning of the inventory to give them rapport
toward the end of the interview
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To obtain reliable , valid marketing research data when conducting personal interviews , researchers must make sure that the interviewers posses which characteristics
consistent, biased, and aggressive
approachable, opinionated, and organized
courteous , passive and distant
open, friendly and non judgemental
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can ill- designed questionnaires affect survey participants ?
can make them questioned the surveys' propose
can decrease their desire to answer personal questions
can decrease their response rate
can make them take their time to complete the survey
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is the advantage in using personal interviews to collect marketing data
biased interviewer
limited interaction
slow collection rate
high flexibility
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What particular research method should be use by the researcher on collecting data about an individual’s behaviors, opinions, values, emotions, and demographic characteristics ?
Quantitative interview
Quantitative Observation
Qualitative Interview
Qualitative Observation.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The SBU company developed a survey in which respondents are provided the same number of favorable and unfavorable rating options. Which type of scales is included with this survey ?
sequential
balanced
spliced
continous
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