SERVICE MARKETING QUIZ 1

1. With people processing service managers do not think carefully about the location of the service operation

• T
• F

2. We describe services as performances that are commonly time-based.

• T
• F

3. Time factor often assume great importance.

• T
• F

4 There are four basic strategic elements, product, price, place and advertisement.

• T
• F

5. The nature of these interactions strongly influences how customers perceive service quality.

• T
• F

6. The extended marketing mix are process, physical environment and people.

• T
• F

7. The best way to help customers visualize your service is to highlight credentials/experience and educate consumers to make good choices.

• T
• F

8. Speed and convenience of place and time become important determinants of effective distribution and delivery of service. TT'

• T
• F

9. Services provides benefits without ownership. -i-

• T
• F

10. Services in all category can be inventoried for consumption at the later date.

• T
• F