
Marketing Planning Unit Test Review
Business
9th - 12th Grade
Used 3+ times

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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The SWOT analysis only evaluates how the company is performing internally.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The 80/20 Rule states: 80% of company’s sales are generated by 20% of their loyal customers
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Obesity has become an issue in the United States as it causes many health problems. Consumers advocate for healthier eating habits. This is an example of how social factors influence the PEST analysis.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing plan is a formal written document that directs activities for a specific time.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The definition of disposable income is the income left after paying taxes and your necessities.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the statements below are true characteristic of a Marketing Plan?
A road map for how a product will enter the market, be advertised and sold
Communicates the goals, objectives, and strategies of a company’s management team
Helps monitor a company’s performance
All of the choices.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does SWOT stand for?
Strong, Weaknesses, Opportunities, Time
Strengths, Weaknesses, Opportunities, Time
Strengths, Weaknesses, Opportunities, Threats
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