CONSUMER BEHAVIOR

1- what is the factors that influence purchase decisions?

• Price , income and occupation.

• PACKAGING

• CULTURE

2-one of the five steps in the consumer decision-making process?

• MOTIVATION

• SUBCULTURE

• Need recognition.

3- an individual who influences the opinion of others (such as: Abdullah Alsabe) is ..

• FAMILY MEMBERS

• OPINION LEADERS

• REFERENCE GROUP

4-there are two basic types of need:

Biogenic needs, psychologenic needs

• TRUE

• FALSE

cultural factors, social culture,individual factors,psychological factors are

Factors influencing buying decisions.

• TRUE

• FALSE