Accelerate & Incubator Quiz

These are required topics for a treatment to action. There are core topics that drive high impact and are foundation for any campaign to run.

• Objective

• Core Components

• Targeting (prospecting)

• Placement

What is a solution that should be offered when the advertiser wants to improve the effectiveness of their marketing by comparing campaigns?

• Holdout Test

• Facebook Data Driven Attribution

• A/B Testing

• Brand lift

What are the two types of targeting?

• Custom Audience

• Core Audience

• Acquisition

• Retargeting

What are the two types of treatments that an Accelerate Marketing Expert can pitch during the call?

• Campaign treatments

• Non-campaign treatments

• Ad treatments

• Ad set treatments

What are the three types of Non-Campaign Treatments? Select all that applies.

• Optimization

• Implementation

• Expansion

• Education

Select which statement is true about App Installs.

• You are not able to run ads through App Installs objective for an app that is not registered on the Facebook for Developer's site.

• You only need a Facebook Page linked to the app that you want to promote.

• You need to integrate the SDK and app events if you want to optimize for installs, app events or value.

• You do not need an SDK if you want to measure and track installs, app events or value.

You can choose the _____ objective for your campaign if you have a business with multiple stores and you've added your store locations to Facebook.

• None of the choices

• Traffic

• Catalogue Sales

• Store Traffic

How many objectives are available in the Outcome Driven Ads Experience?

• 11

• 6

• 8

• 7

In A/B testing, advertisers need to use the same budget across the ad sets that they are trying to compare.

• TRUE

• FALSE

In A/B testing, advertisers needs to have multiple differences on the campaigns.

• TRUE

• FALSE