IQ#1 MODULE 1 PM

THE AIM OF MARKETING IS TO CREATE VALUE AND CAPTURE VALUE FROM __________.

• COMPANIES

• COMPETITORS

• CUSTOMERS

• YOU

IT REFERS TO THE PROCESS OF CONTINUOUSLY AND PROFITABLY SATISFYING TARGET CUSTOMER'S NEEDS, WANTS AND EXPECTATIONS SUPERIOR TO COMPETITION.

• MARKET

• MARKETING

• MARKETER

• MARKETPLACE

THE _______ ARE NOT INVENTED BY MARKETERS BECAUSE THEY ARE A BASIC PART OF THE HUMAN MAKEUP.

• NEEDS

• WANTS

• DEMAND

• SATISFACTION

COMPOSED OF ALL PEOPLE WHO BUY THE PRODUCT, AS WELL AS THOSE WHO COULD POTENTIALLY PURCHASE THE PRODUCT.

• COMPETITOR

• MANAGER

• COMPANY

• MARKETS

THE PREVAILING ATTITUDE IN THIS ERA IS "THE CONSUMER IS KING"

• PRODUCTION ERA

• PRODUCT ERA

• MARKETING ERA

• SALES ERA

USING OF HARD SELLING TECHNIQUES AND AGRESSIVE SELLING TACTICS IS IN WHAT ERA OF MARKETING?

• PRODUCT ERA

• SALES ERA

• MARKETING ERA

• SOCIETAL MARKETING ERA

THIS APPROACH IS ALSO CALLED AS GREEN MARKETING

• PRODUCTION ORIENTATION

• SALES ORIENTATION

• MARKETING ORIENTATION

• SOCIETAL MARKETING ORIENTATION

IT REFERS TO THE PHYSICAL GOOD, A SERVICE, AN IDEA, OR EXPERIENCE THAT IS INTENDED TO SATISFY A CONSUMER NEED OR WANT.

• PRICE

• PLACE

• PRODUCT

• PROMOTION

THIS REFERS TO THE PROCEDURES, FLOW OF ACTIVITIES AND OTHER MECHANISMS THAT DELIVER THE INTENDED EXPERIENCE.

• PROCESS

• PEOPLE

• PHYSICAL ENVIRONMENT

• PLACE

BARBERSHOP. SALON AND SPA ARE ALL EXAMPLES OF ________

• SERVICES

• PHYSICAL PRODUCTS