Persuasive Techniques

What is the purpose of persuasion?

• Make money!

• Convince someone to do something you want

• Make ads

• Defend yourself

What appeal uses morals or ethics (credibility) for persuasion?

• Pathos

• Logos

• Ethos

Which appeal uses logic and reason for persuasion?

• Pathos

• Logos

• Ethos

Which appeal uses passion or emotions for persuasion?

• Pathos

• Logos

• Ethos

This technique uses information that supports only ONE viewpoint.

• Glittering Generalities

• Snob Appeal

• Bandwagon

• Card Stacking

This technique uses celebrities to sell products.

• Endorsement/Testimonial

• Name-Calling

• Pathos

• Something for Nothing

This technique uses less harsh language to express more offensive ideas.

• Fear

• Euphemism

• Connotation

• Scientific Approach

This technique uses slogans/phrases that sound good, but are vague and provide little information.

• Repetition

• Transfer

• Snob Appeal

• Glittering Generalities

This technique suggests that everyday things are superior to extravagant things.

• Snob Appeal

• Plain Folks Appeal

• Rhetorical Questions

• Bandwagon

This technique asks an obvious question to make a point.

• Rhetorical Questions

• Card-Stacking

• Name-Calling

• Exaggeration