N5 AIT Corporate Image

N5 AIT Corporate Image

10th Grade

12 Qs

quiz-placeholder

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N5 AIT Corporate Image

N5 AIT Corporate Image

Assessment

Quiz

Other

10th Grade

Hard

Created by

Chantelle Scott

Used 12+ times

FREE Resource

12 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Corporate image or reputation describes the manner in which a company, it’s activities and its products or services are perceived by outsiders. Corporate image can be implemented through the following;

Policy Statements

Training

Being a millionaire

Hiring specialist staff

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Identify the features of corporate image

Making sure GDPR is adhered to

Standardised colours fonts and graphics

An easily recognisable logo

A standardised store layout

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Match the following benefits of corporate image with the correct statement:

Brand image is worth millions of pounds for many companies which means the most valuable asset a company may have when the being sold. It is not the premises it owns but the trademarks and brand image it has built up over years.

Consistency

A professional reputation

Valuable asset

An instantly recognisable brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Match the following benefits of corporate image with the correct statement:

This can be used as an effective promotion and marketing tool as it will help customers to remember the organisation. It gives the organisation a competitive edge, customers are likely to shop at an organisation they are aware of.

Consistency

A valuable asset

An instantly recognisable brand

A professional reputation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Match the following benefits of corporate image with the correct statement:

Customers who are satisfied with an organisations service will tell others and this can help to improve the reputation of the business. A good corporate brand establishes confidence, loyalty, and a stronger customer relationship. It also helps to attract new customers.

Consistency

An instantly recognisable brand

A valuable asset

A professional reputation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Match the following benefits of corporate image with the correct statement:

Meaning that customers are dealt with fairly and in the same way and as a result are likely to return to the organisation. This can be implemented through policy statements, training, employing special staff and having an effective recruitment and selection procedure.

Consistency

A professional reputation

An instantly recognisable brand

A valuable asset

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Match the following consequences of not having corporate image to the correct statement:

Meaning that customers will feel that they are not dealt with fairly or differently from other customers. If they are unhappy or dissatisfied they will not return to the business which will lead to lower sales.

No recognisable brand

Less professional reputation

Lack of consistency

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