Corporate image or reputation describes the manner in which a company, it’s activities and its products or services are perceived by outsiders. Corporate image can be implemented through the following;
N5 AIT Corporate Image

Quiz
•
Other
•
10th Grade
•
Hard

Chantelle Scott
Used 12+ times
FREE Resource
12 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Policy Statements
Training
Being a millionaire
Hiring specialist staff
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Identify the features of corporate image
Making sure GDPR is adhered to
Standardised colours fonts and graphics
An easily recognisable logo
A standardised store layout
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Match the following benefits of corporate image with the correct statement:
Brand image is worth millions of pounds for many companies which means the most valuable asset a company may have when the being sold. It is not the premises it owns but the trademarks and brand image it has built up over years.
Consistency
A professional reputation
Valuable asset
An instantly recognisable brand
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Match the following benefits of corporate image with the correct statement:
This can be used as an effective promotion and marketing tool as it will help customers to remember the organisation. It gives the organisation a competitive edge, customers are likely to shop at an organisation they are aware of.
Consistency
A valuable asset
An instantly recognisable brand
A professional reputation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Match the following benefits of corporate image with the correct statement:
Customers who are satisfied with an organisations service will tell others and this can help to improve the reputation of the business. A good corporate brand establishes confidence, loyalty, and a stronger customer relationship. It also helps to attract new customers.
Consistency
An instantly recognisable brand
A valuable asset
A professional reputation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Match the following benefits of corporate image with the correct statement:
Meaning that customers are dealt with fairly and in the same way and as a result are likely to return to the organisation. This can be implemented through policy statements, training, employing special staff and having an effective recruitment and selection procedure.
Consistency
A professional reputation
An instantly recognisable brand
A valuable asset
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Match the following consequences of not having corporate image to the correct statement:
Meaning that customers will feel that they are not dealt with fairly or differently from other customers. If they are unhappy or dissatisfied they will not return to the business which will lead to lower sales.
No recognisable brand
Less professional reputation
Lack of consistency
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