N5 AIT Corporate Image

Corporate image or reputation describes the manner in which a company, it’s activities and its products or services are perceived by outsiders. Corporate image can be implemented through the following;

• Policy Statements

• Training

• Being a millionaire

• Hiring specialist staff

Identify the features of corporate image

• Making sure GDPR is adhered to

• Standardised colours fonts and graphics

• An easily recognisable logo

• A standardised store layout

Match the following benefits of corporate image with the correct statement:

Brand image is worth millions of pounds for many companies which means the most valuable asset a company may have when the being sold. It is not the premises it owns but the trademarks and brand image it has built up over years.

• Consistency

• A professional reputation

• Valuable asset

• An instantly recognisable brand

Match the following benefits of corporate image with the correct statement:

This can be used as an effective promotion and marketing tool as it will help customers to remember the organisation. It gives the organisation a competitive edge, customers are likely to shop at an organisation they are aware of.

• Consistency

• A valuable asset

• An instantly recognisable brand

• A professional reputation

Match the following benefits of corporate image with the correct statement:

Customers who are satisfied with an organisations service will tell others and this can help to improve the reputation of the business. A good corporate brand establishes confidence, loyalty, and a stronger customer relationship. It also helps to attract new customers.

• Consistency

• An instantly recognisable brand

• A valuable asset

• A professional reputation

Match the following benefits of corporate image with the correct statement:

Meaning that customers are dealt with fairly and in the same way and as a result are likely to return to the organisation. This can be implemented through policy statements, training, employing special staff and having an effective recruitment and selection procedure.

• Consistency

• A professional reputation

• An instantly recognisable brand

• A valuable asset

Match the following consequences of not having corporate image to the correct statement:

Meaning that customers will feel that they are not dealt with fairly or differently from other customers. If they are unhappy or dissatisfied they will not return to the business which will lead to lower sales.

• No recognisable brand

• Less professional reputation

• Lack of consistency

Match the following consequences of not having corporate image to the correct statement:

This puts the organisation at a disadvantage, as they are not well known. Customers are more likely to choose a competitor if they recognise them more which means that this companies sales and profits will fall.

• No recognisable brand

• Less professional reputation

• Lack of consistency

Match the following consequences of not having corporate image to the correct statement:

This means that customers could choose to go elsewhere it also makes it more difficult to attract new customers as they are not taking professionally or seriously enough.

• No recognisable brand

• Lack of consistency

• Less professional reputation

Does our school uniform add to the corporate image?

• Yes

• No