One size fits all

What means "one size fits all"?

• That we all are the same size

• A product that adapts to all cases

• A product that can change its shape with the weather

"Everyone in the world want the same food, clothes and other products"

• True

• False

Why did Volvo and Starbucks adapt their products for China?

• Because they wanted to fit the Chinese market

• Because Chinese people is pretty

• Because they had to do what the Chinese said

Why is the Chinese market attractive to some brands?

• Because China has a rich elite and the largest middle class

• Because Chinese consumers don't know what they want

• Because Chinese people eat a lot

Why did Volvo make space in the back seat for their luxury cars?

• Because wealthy Chinese have drivers

• Because they want to sleep on the back seat

• Because it's cheaper