Marketing Applications: Marketing, Advertising, Branding

Quiz
•
Other
•
10th - 12th Grade
•
Hard
Sara Geyer
Used 22+ times
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the functions of marketing?
Pricing
Marketing information management
Buying
Financing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following decisions would be considered part of the “product” element of the marketing mix?
Whether to put a product on a table or shelf
Whether to make a product blue or red
Whether to make a product $5 or $10
Whether to have a sale on product A or product B
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?
Demographics
Psychographics
Geography
Random
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a product which is mass marketed?
Coca-Cola®
Honda Civic®
True Religion® jeans
Banana Republic® shirts
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the “four Ps”?
Presentation
Promotion
Product
Price
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a company uses the mass marketing technique, they are doing which of the following?
Producing and distributing large amounts of marketing over a short period of time
Concentrating marketing on the most massive group of customers
Aiming marketing at everyone without consideration of differences among people
Producing large amounts of marketing in one year to be distributed the next year
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes the process of market segmentation?
When marketers break up marketing efforts chronologically by month
When marketers divide the mass market based on shared characteristics
When marketers distinguish between marketing efforts based on cost
When marketers approach the mass market with small pieces of undeveloped marketing ideas
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