TMIL 3-7

Advertisement x ___ = ____

• revenue = traffic

• traffic = revenue

• traffic = clicks

• scoops = revenue

"Traffic is ____."

• heavy."

• money."

• blogs."

• good."

"A perusing reader is no better than an accidental reader."

• TRUE

• FALSE

In TMIL, scoops are

• delicious ice cream goodness.

• exclusive stories

• juicy headlines

How do established (legacy) press and modern web media differ? Select all that apply.

• Web media already has a recognized name.

• Legacy press is about building a name

• Legacy media wants to protect a name.

• Web media will publish anything to get their name recognized.

Media has become more about chasing ___ than ___.

• money than truth.

• truth than money

• cars than money

• rumors than money

In modern media, bribes are about handing out stacks of bills.

• True

• False

Bloggers are hired based on...

• ethics and morals.

• experience.

• quickness.

• name.

In 2005, some blogs paid only ___ a month for 125 posts.

• $1000

• $500

• $125

• $2000

After the pay per post model, blogs switched to ____ compensation. So, writers could double their salary once they hit monthly quotas.

• bonus post

• pageview based

• team based

• truth based