What is the name of The Trade Desk AI?

• Audience Predictor

• Cortana

• Beyonce

• Koa

Cost based goals are better than rate based goals because:

• They optimize towards both rate metrics and cost

• No, rate based goals are better than cost based goals

• They trim inventory more efficiently

• They only optimize towards cost, making sure you buy cheap inventory

What is the benefit of using KOA Identity Alliance targeting?

• Successfully target users across multiple devices

• Combination of all 3

• Increased reach and scale

• More effective frequency capping across activity

How can marketers get the best ROI on a campaign? (2 correct answers)

• Manually building third-party audiences based on search terms

• Using your own customer data

• Building an audience of people whose data shows will likely take a similar action to people who have already converted

What does Koa Interest Targeting do?

• Optimizes your bids based on your audience's interests

• Negatively targets users who are not interested by your ads

• Suggests new interests to your audience

• Automatically discovers and targets highly relevant prospects

For which of the below strategies should your bids be the highest?

• Retargeting

• Branding/reach

• Demo Targeting

• Competitor Conquesting

Why is potential spend so useful?

• Allows you to see how much budget you can spend given your targeting

• Is a good indicator in terms of how aggressively you can optimize

• Helps you understand

  how much you can upweight campaigns

• All of the above

Your ad group is NOT performing well, and potential spend is higher than actual spend. You should:

• Sit back and relax, Koa will take care of it

• Bid factor down on underperforming inventory

• Increase bid & frequency cap

• Allocate less budget to that ad group

What are 3 ways to efficiently optimise on the open market? (select 3)

• Spend Allocation

• Trim Inventory

• Rely only on Koa

• Use Bid Factors

• Use Predictive Clearing

Bid factors help you bid a different CPM for each user with different targeting characteristics, allowing you to value each individual impression appropriately

• True

• False