Radio and Voice Overs

"Buy now before time runs out," "limited time only," "don't miss out," and "get yours now before it's too late,"

are all example of what?

• Soft Sale

• Quality Sale

• Hard Sale

• False Sale

What does it mean to change the pitch of your voice?

• throwing your voice out there

• changing highness or lowness of a tone

• Projection

• Keeping voice monotone

What persuasive technique usually promises the buyer something free or discounted?

• Band Wagon

• Bribery

• Testimonials

• Statistics

He had a monotone style of reading.

Which best describes the word monotone?

• Abrasive, loud and constantly changing

• changing in pitch; with intonation and expressiveness.

• Interesting and direct

• unchanging in pitch; without intonation or expressiveness.

What is an operative word?

• A word referring to a production manager

• The least important word in a phrase

• the most important word in a phrase

• It is unimportant with regards to commercials

You may hear a Voice over in any of the following:

• Silent Movie

• Video Game

• App

• Cartoon

This is an example of Logos

• Dogs at the pound

•  A 32-oz. bottle of Tide holds enough to wash 32 loads.

•  Miley Cyrus appears in Oreo advertisements.

• Tiger Woods endorses Nike.

This is an example of Ethos...

• A child is shown covered in bug bites after using an inferior bug spray

• nine out of ten dentists agree that Crest is the better than any other brand

• A happy couple driving in their new convertible

•  Sprite Zero is 100% sugar-free.

This is an example of Pathos...

• Advil Liqui-Gels provide up to 8 hours of continuous pain relief.

• an image of people enjoying themselves while drinking Pepsi

• One glass of Florida orange juice contains 75% of your daily Vitamin C needs. 

• Mr. Rodgers endorsing sweater vests

True or False: A scientist says that a diet product might help you to lose weight is an example of Weasel Words Persuasive technique

• TRUE

• FALSE