CIW Social Media - Lesson 2

What does the absence of the company's presence on social media networks indicate?

• The heedlessness of the company's stronghold on the market in which it competes.

• The company will not be in business much longer.

• The company does not value contact with its customers and is only concerned with profit.

• The company is not keeping up with market trends.

Answer explanation

One way to appeal to emotional values is to showcase how the executive's peers are using social media. Explain to the executives that they can engage with their peers, employees, and even customers in an open setting, which makes them and the company more accessible and approachable. Remind company leaders that because social media is so prevalent, the absence of their presence on social media networks might be perceived as suspicious. It also might indicate the company is not keeping up with market trends. Reinforce the contributions of social media to the executive's interests, personal values, and responsibilities.

Which of the following is a factor that might make executive buy-in harder to obtain?

• Large number of over-50 demographic executives

• Large number of small start-up companies executives

• Large number of executives located at offices scattered around the country

• Large number of woman 

  executives

Answer explanation

Executive buy-in refers to obtaining the acceptance and support of social media integration and initiatives by company leaders. Social media efforts involve uncertain outcomes, so you are asking executives to make a decision that involves some risk. One factor that might make executive buy-in harder to obtain is if a large segment of a company's executives is in the over-50 demographic. Executives over 50 did not grow up in the digital world, and many of them do not even use social media in their personal lives.

________ refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

• Organizational structure

• Organizational arrangement

• Executive buy-in

• Company culture

Which of the following is a way can a company empower employees to be advocates on social media?

• Let the employee(s) decide which company values should be expressed on social media.

• Provide policies, guidelines, and best practices for social media use.

• Make sure employees obtain permission before posting content on a social media site.

• Review employee posts before they submit them on social media Websites.

What is the first step in a full-scale adoption of social media into any business?

• To develop a social media marketing team to make critical business decisions

• To discuss and determine a social media budget for your company

• To obtain owner, c-suite executive, or even board member buy-in

• To determine the emotional and economic goals of the social media strategy

There have been several car thefts at a local shopping center. The shopping center and police post details about the thefts on their social media platform and ask citizens to beware and ask for assistance. Several citizens responded with information that led to the recovery of many cars and the arrest of several people. What is this behavior called?

• Crowdshaping

• Crowdsourcing

• Crowdfunding

• Crowdrising

How many basic types of organizational structures are there?

• Four

• Five

• Two

• Eight

Which of the following best describes a holacracy structure?

• It is also called a horizontal structure and it usually does not have executives, managers, or job titles.

• It has multiple layers of management and has a pyramid layout.

• It has a traditional hierarchy backbone but contains flat groups that allow for distributed decision making.

• It has fewer layers but there is still a command structure in place, but communication moves freely in both directions.

A solar panel installation company wants to expand into a new state and they want to learn what home owners understand about solar panels. They post a series of questions on their social media platforms, to gather information and ideas about how to expand in this new area. The posts go viral, and they collect thousands of responses, questions and criticisms. What is this behavior called?

• Crowdcloning

• Crowdfunding

• Crowdshaping

• Crowdsourcing

What is the disadvantage of using social media in business?

• Interference with system operation

• Possible disclosure of private information

• Denial of service attacks

• Breach of confidentiality