Ethos, Pathos, & Logos

__________, which comes from the Greek word for suffering or experience, is rhetoric that appeals to emotion. The emotion appealed to can be a positive or negative one, but whatever it is, it should make people feel strongly as a means of getting them to agree or disagree.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

________ comes from a Greek word meaning “reason.” In rhetoric, it specifically refers to having a sense of logic to your persuasion; ________ -based rhetoric is founded in logic and reason rather than emotion, authority, or personality. Think persuasion through statistics, research evidence, analogy,

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

An appeal to ________________ is an appeal to authority or character. Persuasive techniques using __________ will attempt to persuade you based on the speaker's social standing (think: celebrity) or knowledge (think: expert). The word ________ comes from the Greek word for character.

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

• The use of statistics to persuade presents an appeal to logos, though the word "dominate" is charged language and nods to pathos as well.

• The use of the anonymous figure is an appeal to ethos.

• The only appeal in the ad is to logos due to the ad's use of statistics. Per the ad, there is a logical likelihood you will lose weight

• The ad presents an appeal to pathos as the woman dressed in the white coat looks happy, and we want to share that emotion.

• The ad presents an appeal to logos by presenting an analogy that using the toothpaste is like a "hug" for your teeth.

• The ad presents an appeal to ethos by stating that a significant majority of dental experts recommend this product.

• The ad appeals to ethos by citing a well-respected institution. However, an appeal to pathos dominates with the sad kitten eyes of the subject.

• The ad's only appeal it to ethos as it cites the well-respected University of Michigan, an institution that garners trust.

• The ad's only appeal it to logos as it uses scientific jargon to appeal to reason. o