MONSTER CHALLENGE

What was Monster's first brand?

• Energy Pro

• Powerade

• Hansen´s

• Burn

Which is not a brand platform for Monster?

• Monster Energy

• Monster Juiced

• Monster HydroSport

• Monster Challenge

Which of the following categories is not marketed Spain?

• Monster HydroSport

• Burn

• Espresso Monster

• Monster Energy

Do you think Monster is trying to capture its audience through conventional advertising?

• Yes

• No

• Depending on the product or brand platform

Which is not a pillar of the Monster´s Brand Identity?

• Sport

• Adventure

• Music

• Lifestyle

What percentage of Monter's target group known as "fans" do they focus their marketing efforts on?

• 10%

• 15%

• 20%

• 30%

Who is the ambassador of Monster in Moto GP?

(a)  

In terms of distribution, what percentage of market share do they have?

• 58%

• 32%

• 48%

• 80%

Which of the following brands are they distributing in the UK due to their great success?

• Reign

• Burn

• HydroSport

• Espresso Monster

PERSONAL OPINION: Do you consider, before doing the research, that Monster brand is strong enough to get into other categories?