Masters 18th Hole

Which of the following is NOT a barrier to listening?

• Distraction

• Planning a response

• Emotional

• Rational

Which step in the steps of sales deals with trying to upsell a customer?

• 5

• 6

• 7

• 4

How do you know when a customer is ready to purchase a product?

• reached an agreement

• reached an agreement to buy

• they look confused

• they try it out

When something is offered for a short amount of time to entice customers, you are using ________ close.

• which

• direct

• standing room only

• service

Using market segmentation and geographics to market towards a specific area is known as

• ambush marketing

• regional marketing

• guerilla marketing

• target market

Red Bull passing out cans at the finish line of a 5K that they're not a sponsor of is an example of:

• ambush marketing

• guerilla marketing

• regional marketing

• target market identification

Using unconventional and inventive tactics to get exposure for a product or brand is

• ambush marketing

• guerilla marketing

• regional marketing

• target market

Which function of management is putting on the actual event?

• Planning

• Organizing

• Implementing

• Controlling

Money brought in outside of the main event source is known as:

• gross revenue

• ancillary revenue

• net profit

• complementary revenue

ROI stands for

• Return on Investment

• Return on Interest

• Regional online integration

• Regional online internship