2/17/22 - Persuasive Text and Media Vocabulary

Text written with the intent to persuade or convince the reader of something.

• False Reasoning

• Exaggeration

• Persuasive Text

• Ethos

specific, clear, detailed message

• Explicit Message

• Pathos

• Fallacy

• Arguement

Everyone is doing it mentality (Ex. You need to buy an iPhone; everyone has one).

• Opinion

• Appeal to Vanity

• Testimonial

• Bandwagon

A statement in support of a particular truth, fact, or claim; a recommendation.

• Appeal

• Testimonial

• Loaded Language

• Fact

The quality that makes something pleasant or desirable (Ex. Why you love your favorite dessert or theme park).

• Appeal to Vanity

• Pathos

• Appeal

• Critique

Use emotion to distract the audience from the facts (Ex. Your parents will LOVE you if you do this.)

• Pathos

• Sentimental Appeals

• Persuasive Text

• Falso Reasoning

Making you feel special so you will buy/try a product. (Ex. You will look younger and more beautiful with ProActive).

• Appeal to Vanity

• Scare Tactics

• False Authority

• Red Herring

(Appeal to fear) - Things that are said or done to frighten someone so they will do something (Ex. You have to buy this app so you'll pass math; without it, you're twice as likely to fail!)

• Fallacy

• Red Herring

• Bias

• Scare Tactics

Something that is false

• Opinion

• Fallacy

• Counter Argument

• False Reasoning

The use of authority instead of evidence. Arguing that something is "correct" or "true" because an "expert" says so instead of presenting data.

• Fallacy

• False Reasoning

• False Authority

• Contradiction