Marketing Intro

Marketing is not about

• Customer relations management

• Meeting the needs and wants of consume

• Recruiting the best sales people

• Understanding the needs and wants of customers

Which statement cannot be applied to the nature of marketing

• Customers are of central importance to marketing

• It affects all functional aspects of a business

• It is all about selling products to meet the needs of customers

• Marketing is far more than advertising

A key difference between goods and services is that services are

• Homogeneous

• Perishable

• Purchased by the owner

• Tangible

Goods and services are marketed in the same way.

• True

• False

The differences

between the marketing of goods and services include the

following characteristics: ______, ________, ________ and _________.