Marketing Cloud Email Specialist

Northern Trail Outfitters sends email order confirmations to customers who have made online purchases.

These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would

a marketer use to classify a send under this CAN-SPAM classification?

• Send Definition

• Delivery Profile

• Send Classification

• Sender Profile

Which feature would a marketer use to build a Send Classification? (Choose 2)

• Sender Profile

• Custom Profile Center

• Reply Mail Profile

• Delivery Profile

Northern Trail Outfitters wants the From Name on the monthly Newsletter to come from a specific User

who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

• Can-SPAM classification

• Delivery Profile

• Content information

• Sender Profile

In an effort to improve open rates, the email marketing team would like each of its campaigns to have an

engaging Firm Name. What should the email team setup for each campaign?

• Send Flow

• Profile Attribute

• Sender Profile

• Delivery Profile

Which send process can use Sender Profiles? (Choose 3)

• Test Sends

• Guided Sends

• Triggered Sends

• User-Initiated Sends

• Simple Automated Sends

NTO wants to send promotional holiday emails to subscribers who have identified their favorite store

locations. Which two actions should NTO take in order to utilize their subscribers' location preferences?

Choose 2 answers

• A From Name for each store location

• A dynamic From Name that pulls in the store location

• A new delivery profile that pulls in store location in the footer

• A new send classification for holiday promotions

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the

marketer wants to minimize the number of invalid email addresses on the list, and add a level of security

when using Web Collect functionality. What is the optimal way to accomplish this task?

• Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to

  the terms and conditions page, and a customer service number

• Configure Web Collect to return an error message for any email address that does not conform

  to standard conventions

• Add new subscribers to an automated engagement campaign, and then send a series of welcome

  emails based on their opens and clicks

• Create a double opt-in campaign that requires subscribers to confirm their email address by

  clicking a link in an email they receive after subscribing via Web Collect

A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to

send? (Choose 3)

• A/B Tests

• Test Sends

• Send Previews

• Triggered Sends

• Scheduled Sends

NTO just hired a new associate who is brand new to Email Marketing to start creating and deploying the

company's monthly campaigns. NTO wants to ensure that no mistakes are made. Which two elements of the

send can be reviewed with Approvals? Choose 2 answers

• From Name

• Send Count

• Hyperlinks

• Subject Line

Which is a fundamental component of coding responsive emails?

• CSS3 @media Queries

• SQL Queries

• Span Tags

• Anchor Tags