Market Leader 8 Marketing

information about what customers want and need

(a)  

a group of customers of similar age, income level and social group

(a)  

description of a typical customer

(a)  

where and how people buy things

(a)  

length of time people continue to buy a product

(a)  

set of products made by a company

(a)  

introduction of a product to the market

(a)  

how much a company thinks it will sell in a period

(a)  

how much a company wants to sell in a period

(a)  

a business which advises companies on advertising and makes ads

(a)