Propaganda lesson

A commercial shows a famous baseball player selling an energy drink. What type of propaganda is being used?

• Transfer

• Testimonial

• Bandwagon

• Glittering Generalities

A billboard is advertising Doritos and in large font it says LIVE FIERCE. What type of propaganda was used?

• Transfer

• Bandwagon

• Name Calling

• Glittering Generalities

Fun music is playing in the background of an advertisement. An animated character is showing bouncing up and down saying "I love Oreos" 10 different times. What type of propaganda was used?

• Transfer

• Repetition

• Glittering Generalities

• Testimonial

A father and son are showing putting a puzzle together in the family's living room. The father and son then pick up their glasses of milk, tap glasses and take a sip. Then they go back to working on their puzzle while a narrator talks about milk being the best family drink. What type of propaganda was used?

• Plain Folks

• Testimonial

• Name Calling

• Repetition

What is the term that we use for the specific target audience that we are trying to sell our products too?

• consumers

• propaganda

• demographics

• alliteration

Papa Johns airs a commercial that compares Pizza Hut's pizza to cardboard. It claims that Pizza Hut pizza has no flavor and is high in cholesterol. What type of propaganda was used in the commercial?

• Repetition

• Bandwagon

• Transfer

• Name Calling

In a commercial Verizon claims to be America's favorite cell phone provider. They say that 95% of Americans prefer Verizon over any other cell phone provider. What type of propaganda is used?

• Bandwagon

• Name Calling

• Glittering Generalities

• Transfer

A Hershey Kiss commercial shows a bunch of kisses come on the screen and form a heart. Then, Hershey's Hugs come on the scene and together they spell out XOXO. Pink and purple glitter are in the background and there is music playing that says "love is a beautiful thing". The narrator says "send Hugs and Kisses to your love this Valentine's Day".

• Transfer

• Name Calling

• Testimonial

• Bandwagon

When a company is trying to convince you to buy a product, they often use ________________.

• consumer awareness

• propaganda

• demographics

• humor

When a company uses a split screen in an advertisement, they are using which type of propaganda?

• Repetition

• Transfer

• Bandwagon

• Name Calling