Persuasive Techniques

What appeal does the commercial use?

• Ethos

• Pathos

• Logos

What appeal does the commercial use?

• Ethos

• Pathos

• Logos

What appeal does the commercial use?

• Ethos

• Pathos

• Logos

This commercial uses both ____ and _____.

Using a celebrity endorsement:

• Ethos

• Pathos

• Logos

"If you want your parents to be proud of you you'll study for the test."

• Ethos

• Pathos

• Logos

"A donation of 5 dollars a week can make the difference in the lives of these homeless puppies."

• Ethos

• Pathos

• Logos

Using facts:

• Ethos

• Pathos

• Logos

What does this image appeal to?

• Ethos

• Pathos

• Logos

• ethos
• logos
• pathos