Unit 4 Reading 1 The Power of Branding

Branding is the process of equating a product with an idea or image.

• True

• False

Ranchers brand animals by burning marks into their skin.

• True

• False

Rolls Royce is no longer a British corporation.

• True

• False

The Rolls Royce brand has lost revenue because it is associated with old things.

• True

• False

In many countries, people don't like to buy products with foreign brand names.

• True

• False

NASCAR is a political organization that has created a brand. .

• True

• False

People often presume a person fits the image of a brand because he or she uses the brand's product.

• True

• False

Harley-Davidson motorcycles are manufactured outside the United States.

• True

• False

The Harley-Davidson brand is associated with classic luxury.

• True

• False

Some people have Harley-Davidson symbols tattooed on their skin

• True

• False