Word level Reading 1 Exercise D Unit 4

1. A-Ron owns a corporation in New York City called "Supreme."

• True

• False

2. A-Ron presumes himself to be an expert on what young people like.

• True

• False

3. Companies have sent A-Ron to Japan and Australia so he can find out what is popular among young people there.

• True

• False

4. The brand name "aNYthing" is attached to a film company, a musical group, and clothing.

• True

• False

5. A-Ron wants his brand to symbolize opposing the power of large companies

• True

• False

6. His earlier success has given A-Ron millions of dollars to promote his brand.

• True

• False

7. Brands today emphasize reliability and price less than brands of the past did.

• True

• False

8. A-Ron does not understand that companies use brands mostly to make money.

• True

• False

9. Alternative businesses are often set up to express a dislike of large corporations.

• True

• False

10. A-Ron has closed his store and now sells products only on the Internet.

• True

• False