Marketing Environment Quiz

The demographic environment is of major interest to marketers because it involves people, and people make up markets.

• TRUE

• FALSE

Answer explanation

TRUE

The introduction of new technologies is beneficial to all industries, as new markets and opportunities are created.

• TRUE

• FALSE

When a company hires lobbyists to influence legislation affecting its industry, it is taking a reactive approach to the marketing environment.

• TRUE

• FALSE

Marketing research firms, advertising agencies, media firms, marketing consulting firms are all referred to as marketing services agencies.

• TRUE

• FALSE

The macroenvironment consists of the factors close to the company that affects its ability to serve its customers, such as suppliers, customers markets, competitors and publics.

• TRUE

• FALSE

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to _________.

• protect the interests of society

• regulate prices

• increase world trade

• regulate monopolies

You are directed to study the actors to close to the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

• the macroenvironment

• the microenvironment

• the natural environment

• the demographic environment

Banks, credit companies, insurance companies, and other business that help finance transactions or ensure against the risks associated with the buying and selling of goods and services are referred to as _________

• financial intermediaries

• physical distribution firms

• marketing services agencies

• resellers

Which of the following is NOT an example of the public that is part of a company's marketing environment?

• financial

• marketing department

• citizen action

• media

Lynie Original caters to a market of individuals and households that buys goods and services for personal consumption. Lynie Original caters to a _______ market.

• business

• reseller

• government

• consumer