R&D Chapter 5.4

Which goes first in Market oriented approach for R&D?

• Marketing Team research

• R&D designs and innovation

Which goes first in Product oriented approach for R&D?

• Marketing Team research

• R&D designs and innovation

What happens in terms of BCG if the company does not innovate (R&D)?

• Question Mark to Star

• Star to Cash Cow

• Cash cow to Dog

• Dog to Question Mark

What type of intellectual property is this?

• Copyright

• Patent

• Trademark

What type of intellectual property is this?

• Copyright

• Patent

• Trademark

What type of intellectual property is this?

• Copyright

• Patent

• Trademark

What type of intellectual property is this?

• Copyright

• Patent

• Trademark

What type of intellectual property is this?

• Copyright

• Patent

• Trademark

What type of intellectual property is this?

• Copyright

• Patent

• Trademark

What type of intellectual property is this?

• Copyright

• Patent

• Trademark