Sports Marketing Chapter 3

Financial and business cousnelors for athletes

• cartel

• handlers

• ethics

• advisers

The legal reprsentative of a celebrity

• cartel

• handler

• agent

• adviser

A system of deciding what is right or wrong in a reasoned and impartial manner

• cartel

• ethics

• agent

• adviser

People hired by a sponsor to work closely with athletes who are unable or unwilling to police themselevs

• handler

• adviser

• cartel

• agent

Payoff or profit received in addition to a regular wage or payment

• perk

• distribution

• TV

• ethics

a group of independent sports teams governed by a league agreement

• advisers

• agent

• cartel

• distribution

provides the greatest revenue for professional football and basketball

• perk

• agent

• TV

• ethics

Ethics are

• based on solid moral principles or high standards in both business and personal life

• a big issue in professional sports

• a system of decding what is right or wrong in a reasoned and impartial manner

• all of the above

Handlers

• are financial and business counselors

• work closely with athletes who are unwilling to police themselves

• are legal agents for athletes

• all of the above

sports agents are not

• usually lawyers or accountants

• paid a percentage of the athletes contract

• allowed to negotiate with college athletes while they are still playing at universities

• hired to negotiate endorsements for athletes