MARKETING II
Authored by Monica Esquivel
Arts
11th Grade
Used 4+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Son anhelos de las personas de obtener algo que realmente
no necesitan para sobrevivir
Deseo
Necesidad
anhelo
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Año en el que se da a conocer la pirámide
de jerarquía de necesidades de Maslow
1943
1940
1843
1840
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Cantidad de dinero que permite la adquisición
o uso de un bien o servicio
valor
precio
adquisicion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lo primero que se debe de conocer para agregar
el valor agregado a un producto
conocer al
publico
conocer al propio
producto
conocer al
target
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Es una de las principales herramientas de posicionamiento del
mercadólogo
atributos del
producto
branding
calidad del
producto
servicios de
soporte del
producto
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El diseño es un concepto mas amplio que el estilo, el
estilo solo describe la apariencia de un producto
diseño y estilo
de un producto
caracteristicas
de un
producto
empaque
branding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Una marca es un nombre, un termino señal, símbolo
o diseño, identifica al fabricante o vendedor de un producto o servicio
producto
empaque
branding
slogan
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