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The role of marketing

Authored by Morten Wincent

Social Studies

11th - 12th Grade

Used 15+ times

The role of marketing
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12 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

The use of marketing strategies to meet the needs and wants of customers in a profitable way

Industrial marketing

Market leadership

Commercial marketing

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

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Tangible products, e.g. chocolate bars

Services

Goods

Products

Market items

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

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Where customers and firms trade

Market size

Online platform

Market

Supermarket

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

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The percentage increase year on year in the market size of an industry or segment

Market growth

Market size

Market concentration

Market share

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

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A marketing approach that focuses on identifying future needs and wants of potential customer through research

Product orientation

Marketing strategy

Market orientation

Market leadership

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

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Measures the value of a firms revenue of the overall industry sales

Market growth

Market concentration

Market size

Market share

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

The magnitude of a particular industry in a given time period

Market growth

Market share

Market size

Market place

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