The role of marketing

The use of marketing strategies to meet the needs and wants of customers in a profitable way

• Industrial marketing

• Market leadership

• Commercial marketing

Tangible products, e.g. chocolate bars

• Services

• Goods

• Products

• Market items

Where customers and firms trade

• Market size

• Online platform

• Market

• Supermarket

Measures the degree of competition that exists within a market

• Market share

• Market diversification

• Market concentration

• Market leadership

The percentage increase year on year in the market size of an industry or segment

• Market growth

• Market size

• Market concentration

• Market share

A marketing approach that focuses on identifying future needs and wants of potential customer through research

• Product orientation

• Marketing strategy

• Market orientation

• Market leadership

Measures the value of a firms revenue of the overall industry sales

• Market growth

• Market concentration

• Market size

• Market share

The magnitude of a particular industry in a given time period

• Market growth

• Market share

• Market size

• Market place

The process of identifying, promoting and selling products or services, including market research and advertising

• Marketing

• Production

• Market orientation

• Promotion

The specific marketing goals of an organization

• Commercial marketing

• Marketing objectives

• Marketing strategies

• Market orientation