Business of Retail - Ch. 2 & 3A Post Test Practice - B

the action of promoting the sale of products and services.

• Marketing

• Merchandising

• planograming

• Riffing

What should a store do with their 4^th of July merchandise on the 5^th of July? 

• Leave it on the shelves until customers buy all the merchandise

• Keep the merchandise in the store warehouse until next year.

• Mark down the merchandise

• Throw the merchandise left away.

  Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?

• Listen to what customers are saying and observe how they are reacting to the new merchandising setup.

• Take notes about the number of displays and whether the frequency of restocking is increasing or decreasing.

• Pull sales reports from before and after the merchandising change and compare the associated sales figures.

• Ask customers for feedback relating to the new merchandising setup and whether it is useful and improved.

This plan is based on four decision-making factors and has variables that retailers use to satisfy the needs and wants of their target customers. The four controllable factors—product, price, place, and promotion.

• Promotion

• Marketing mix

• Retailing

• Publicity

Customers can accumulate points that can be redeemed for merchandise, inspiring people to frequent the store.

• Loyalty and rewards programs

• Search engine marketing

• Telemarketing

• Audio ads on podcasts

A customer slips on a wet floor but seems fine and walks away. What should the sales associate do next?

• Complete an incident report immediately

• Wait to see if the customer complains

• Ignore it since there was no visible injury

• Report it only if the manager asks

A cracked acrylic shelf causes a customer to bump her head while looking at luggage. What type of safety issue does this describe?

• Struck-by injury

• Slip, trip, or fall

• Electrical hazard

• Chemical hazard

Which of the following is not a safe ladder practice?

• Maintaining three-point contact

• Standing on the top rung

• Having a coworker stabilize the ladder

• Locking the ladder in place before climbing

You find a product on the shelf with torn or damaged packaging. What should you do?

• Remove it and report it to your manager

• Move it to the clearance section

• Leave it for the next shift

• Repackage it yourself

A customer leaves behind a full cart of groceries, including perishable items. What should the associate do?

• Return perishable items first, then non-perishables

• Leave it until closing time

• Report it to a supervisor and ignore it

• Ask the customer to restock the items