Destination Marketing - Visitor Profiling

Quiz
•
Other
•
12th Grade
•
Hard
monariza Kassim
Used 6+ times
FREE Resource
10 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose the best answers.....
Visitor profiling in destination marketing refers to
using a specific criteria
use of data of users of products, facilities and services
use of data from pictures and comments
use of data of existing and past customers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are certain criteria used in visitor profiling. How many criteria are there?
4
5
6
7
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Name all the criteria in visitor profiling
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose the correct answers
The Tourism authorities studies the visitor length of stay in a destination as one of the important criteria in visitor profiling. The main aim is to attract more visitors and also provide benefits to the destination such as
to generate more products and services
to generate more income/money
create more jobs
to generate more hotels and shops
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose the correct answers
Accommodation preferences refers to the types of accommodation visitors choose. In Travel and Tourism industry, the occupancy rate can
helps to collect visitors information
developed better accommodation according to the needs and wants of customers
helps to collect information on rooms sold or available
developed the appropriate accommodation stock according to the needs and wants of customers
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose the correct answers
Spending power by visitors in a destination refers to the extent to which people have money to buy products and services. Spending power is affected by
the level of disposable income
the fluctuation in exchange rates
multiplier effect of the destination
the availability of shops
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose the correct answers:
The destination product offering is ensured to meet the needs and wants of existing and potential customers. Therefore the destination must:
offer free accommodation and meal
Developed an authentic tourism experience
involved local people and use of local product
make unique travel itinerary
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