SEMI - Grier Unit 3.-4-3.06

Currently, which mobile advertising strategies have been most successful?

• Rich media

• Text message with coupon

• Cross-platform campaign

• Banner ad campaign

Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?

• Advertising

• Direct marketing

• Publicity

• Sales promotion

To attract fans to their websites, professional sports organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sports teams and compete against other fans. What is this growing industry?

• Online exchange

• Game works

• Fantasy sports

Which statement regarding campaigns of direct mail marketing is true?

• They should contain detailed data.

• They are highly cost efficient.

• They are easy to track.

• They should include a call to action.

Which is an example of online advertising?

• Hosting chat rooms

• Providing information

• Sponsoring a website

• Giving away gifts

A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of which feature?

• c

• Reverse-messaging features

• Receipt verification applications

• Quick-response codes

Which is a characteristic of most online banner advertisements?

• Productive

• Restrictive

• Selective

• Interactive

Which is most likely to be visible to search engine spiders?

• Flash files

• Java applets

• HTML text

• Images

To generate excitement about its newly remodeled facilities, the plans of Wilmer Hotel is to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer use?

• Complex messaging services (CMS)

• Short messaging services (SMS)

• Multimedia messaging services (MMS)

• Digitized messaging services (DMS)

Sports or event industries often use the electronic media to obtain which goal?

• Conduct worldwide research

• Attract advertising support

• Encourage athletes to participate

• Motivate customers to buy